A fully built, revenue-ready platform with 150,000+ products integrated and ready to ship. No warehouse, no inventory, no logistics. Suppliers ship direct to your customers. We are seeking founding partners to bring this to market.
A turnkey SaaS platform targeting the Australian e-commerce market
The entire platform is fully built and tested, including the admin panel, merchant dashboard, storefronts, payment processing, and order management. No development phase required.
150,000+ products from established Australian suppliers are already integrated with real-time stock sync, automated pricing, and same-day shipping infrastructure.
Monthly subscriptions from merchants, per-transaction commissions on every sale, shipping margin, and premium tier upgrades create diversified recurring income.
Built to handle thousands of concurrent merchants, each with their own branded storefront. Infrastructure costs scale linearly while revenue scales exponentially.
Merchants get a fully functional online store with no upfront cost beyond a small monthly subscription. This drives rapid adoption and merchant acquisition.
Purpose-built for the Australian market with GST compliance, local payment gateways, AUD pricing, and Australian supplier partnerships already in place.
Zero inventory holding, zero warehouse leases, zero shipping staff. Suppliers ship directly to customers. Merchants and the platform carry no physical overhead at all. This is a pure digital operation.
The full platform can be demonstrated live today. The web application is fully responsive, and native iOS and Android mobile apps are on the roadmap to further expand reach and engagement.
Conservative estimates based on tiered SaaS subscription + per-transaction commission model
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Active Merchants | 50 | 250 | 800 |
| Subscription Revenue | $9,000 | $75,000 | $336,000 |
| Commission Revenue | $33,000 | $285,000 | $1,464,000 |
| Total Annual Revenue | $42,000 | $360,000 | $1,800,000 |
| Operating Costs | $13,000 | $50,000 | $150,000 |
| Net Profit | $29,000 | $310,000 | $1,650,000 |
* Projections assume conservative merchant acquisition of approximately 4 new merchants per month in Year 1, scaling to around 50 per month by Year 3 through organic SEO and paid acquisition. The platform earns 3% to 10% commission on every transaction processed through a merchant's store, plus subscription fees of $9.99 to $99.99 per month per merchant.
Lean infrastructure with low fixed costs and margins that improve dramatically with scale
| Service | Provider | Monthly |
|---|---|---|
| Cloud Server (EC2) | AWS | $50 |
| Domain (dool.com.au) | AWS Route 53 | $2 |
| SSL Certificate (Wildcard) | Let's Encrypt | $0 |
| Transactional Email | Amazon SES | $5 |
| SMS Verification | Twilio | $10 |
| AI Content Generation | Google Gemini API | $5 |
| Address Validation | Google Maps | $0 |
| Payment Processing | Stripe + PayPal | Per-txn |
| Infrastructure Total | ~$72/mo |
| Tool | Purpose | Monthly |
|---|---|---|
| GitHub Copilot Premium | AI-assisted development | $39 |
| Adobe Photoshop | Design & image editing | $33 |
| SEO Tool (Ahrefs/SEMrush) | SEO & keyword tracking | $99 |
| Tools Total | ~$171/mo |
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Server & Hosting (AWS) | $600 | $1,800 | $4,800 |
| Domain | $25 | $25 | $25 |
| Email & SMS Services | $180 | $600 | $1,800 |
| API Services | $60 | $240 | $600 |
| Dev Tools & Licences | $2,052 | $2,052 | $2,052 |
| Marketing & SEO | $9,600 | $36,000 | $96,000 |
| Payment Processing Fees | $1,200 | $8,000 | $44,000 |
| Total Annual Cost | $13,717 | $48,717 | $149,277 |
Architecture designed from day one to handle exponential growth
Entire product catalog already synced with real-time inventory, pricing, and shipping data. Postcode-level shipping zone coverage across all of Australia.
Database-level caching, optimised queries, and CDN-ready asset pipeline. Current architecture supports thousands of concurrent storefront visitors.
The migration path from a single server to dedicated infrastructure to full cloud (AWS/GCP) is documented. Each step unlocks 10x capacity and no code changes are required, only infrastructure upgrades.
Supports up to 500 merchants at around $50 per month. Sufficient for Year 1 and Year 2.
500 to 2,000 merchants at around $150 to $400 per month. Load balancing and multi-AZ for high availability.
2,000+ merchants. Managed RDS, CloudFront CDN, containerised deployment. Revenue well into six figures by this stage.
How Dool is positioned against existing SaaS e-commerce platforms
| Feature | Typical Platforms | Dool |
|---|---|---|
| Product Catalog Included | ✗ No | ✓ 150K+ ready |
| Supplier Integration | ✗ DIY or paid apps | ✓ Pre-integrated |
| Warehouse/Logistics Needed | ✓ Required | ✗ Not required |
| Real-time Stock Sync | ✗ Plugin-dependent | ✓ Built-in |
| Shipping Rate Calculation | ✗ 3rd party needed | ✓ Postcode-level |
| Australian Market Focus | ✗ Global / generic | ✓ AU-first |
| Monthly Cost to Merchants | $29 to $299+ | $9.99 to $99.99 |
Existing SaaS e-commerce platforms give merchants an empty store and expect them to source products, negotiate with suppliers, manage inventory, and arrange logistics independently.
Dool eliminates all of that. Merchants sign up and instantly have access to 150,000+ products that ship directly from Australian suppliers. No warehouse, no inventory, no logistics team, no upfront stock purchases.
This is the difference between selling a DIY toolkit and selling a turnkey business.
The Australian e-commerce market is projected to exceed $70 billion AUD by 2027. Thousands of new merchants enter the market every year, and the majority fail due to the complexity of sourcing, logistics, and technology.
Dool removes these barriers entirely, making it the lowest-friction path to running an online store in Australia.
The platform is built. The products are loaded. The infrastructure is live.
We are looking for founding partners to bring this to market together.
For partnership enquiries, NDA and detailed financials, please email us directly.